So, what are the demographics of the Super Bowl and does it truly make a difference whether the advertiser incorporates social media into their ad?
Demographics comparing SuperBowl 2010-2011 from pifeedback.com:
According to Lightspeed Research:
- Out of 18-34 year-olds planning to watch the Super Bowl that own smartphones two-thirds intended to use them while watching the game.
- Of those, 59% were planning on sending emails or text messages about the game, while 18% planned on checking out the ads on their phones.
Referring to a USA Today article from 2010, here are a few significant statistics for the Focus on the Family advertisement:
Website: Following the ad, the website traffic increased 40 times the normal volume. It received 50,000 unique visitors and 500,000 hits.
Social media. The controversial ad began generating social media conversations before the actual Super Bowl date. From December 1, 2009 through the Monday (3AM) following the game, the company achieved more "Super Bowl advertising-related social-media conversations than any other advertiser or brand." The "Support Tebow's Super Bowl Ad" Facebook page, created by the Americans United for Life advocacy group allured 230,000 fans.
These (mostly large) corporations are run by professionals...what were they thinking? This is an example of missed opportunity but there's always next year.
What do you think?
What do you think?
I think it is surprising that they didn't link it to social media as well. Twitter posted this graph of activity during the Super Bowl:
ReplyDeletehttp://blog.twitter.com/2010/02/super-data.html
As you can see there was an insane amount of use of Twitter during the Super Bowl, and I'm sure Facebook was similar. Therefore, it would have made a lot of sense for these companies to link social networking to their advertisement, because people could've ended up on those pages where the companies would've had a greater chance to sell the product.
I feel that using social media will catch on in the near future. As expensive as Super Bowl ads are there is only so much that can be included in that time frame. Since most of the commercials were about new products, they quite possibly tried to push viewers into positive feelings about the individual products more than pushing for Twitter/Facebook appeal.
ReplyDeleteI have to agree with Buddy. I have a Facebook and Twitter account, but I use it to keep up with friends. I cannot honestly say that it affects my buying habits. Unless I am simply unaware?
ReplyDeleteI believe that companies will do better focusing on the unique-ness of their commercial and leaving the social networking to the viewers/consumers. If people like something due to humor, etc. chances are they will tweet or facebook about it. Then, people like me, who didn't sit down and watch all of the commercials or the entire game may look up that "awesome commercial by Budweiser" on youtube.
I think that companies will start to use social media more in the future, but I don't think that these commercials will change drastically. I think that companies just try to advertise their product by making the funniest or most attractive commericial they can in the 30 second window they are allowed. I believe if consumers of these products already buy them without the use of social media, then they will continue to buy them without it. If fans that watch the Super Bowl really enjoyed these commercials and the products in them, then they could post a comment on them on their Facebook or Twitter page.
ReplyDeleteI am with Savannah- i only use my twitter and my facebook account to keep up with old friends and people i have present classes with. I never go to the facebook market to shop or post anything for sale on there so even if companies were trying to promote their products through either of those i probably would still not be interested. i think twitter and facebook are definately expanding in the market industry and will eventually have more people interested in using these for promoting products.
ReplyDeleteI think it just depends on who you are. I'm 19 and Facebook is more than just keeping up with friends and pictures. It's a way of me knowing what's going all over the country. I have friends from everywhere talking about different events. Not to mention many celebrities have Twitters to keep connecting with their fans. Social media is growing at a rapid pace and I don't understand why more ads used it in their 30 second spot. They should be able to learn from these numbers and do a better job at promoting themselves next year.
ReplyDeleteSocial Media is up and coming it is only used as a way to keep up right now. The point where it becomes a main source of entertainment if you will is not quite here just yet but will be maybe even as early as next year. It however would be helpful for it to catch on to use celebrities who use it to promote it. Even to use it in commercials and get the word out will help it to grow. Soon very soon we will all be aware of social media and it will be everywhere
ReplyDeleteLike some others have said, I use Facebook mainly to keep up with friends. That being said, my email box regularly receives messages to the effect of "Friend X, Y, and Z posted/bought an item on Facebook's marketplace." So, companies who aren't trying to put their products out there (be it on a Facebook marketplace, a "fan" page, or a comparable posting on another site) are missing out.
ReplyDeleteFurther, speaking from personal experience, commercials don't usually change my own personal buying habits. A commercial really has to catch my eye for me to even pay attention to it. Generally, when commercials come on, I mute the TV, fast-forward (if it's recorded), or go do something else until the show comes back on. Companies could reach people like me more effectively through means like social media.
Social media is more prevalent in Facebook and Twitter than the user thinks. The product demand, associated with marketing, is highly influenced by other individuals more so than by commercials and ads. Friends and family post on Facebook what they plan to buy or have bought and how they like the item they bought. This influences people to go out and buy the item themselves so they can see how they like it.
ReplyDeleteCompanies must incorporate social media in their marketing plans however, the regualar tv commercials and billboards must keep being their number one priority. I do not think people are highly influenced by social media put on by the companies rather by social media given to the companies by other Facebook and Twitter users, as I mentioned before.
To me personally, social media sites like Facebook is just a way to keep in touch with Friends and family all around the globe. If I never saw the meaning of having a Facebook account, I would never have signed up. Since almost everyone has some form of social media account, companies would be able to reach out to a wider audience, even including international audiences, and maybe in turn increase publicity, brand awareness and sales.
ReplyDeleteI think that social media sites are huge, and could possibly be a great spot for advertising. However, I believe that not necessarily including social media sites in the Super Bowl ads did not negatively affect anyone. Like many of the others I use facebook simply for keeping up with old and current friends. It is simply social networking for me. I do not pay attention to the ads or post stuff in the marketplace. I will occasionally 'Like' a brand, but doing that via facebook does not lead me to purchase their products. In the future maybe these social networking sites will be more affected by advertising, but as of now I feel that my general age group does not use it as much for anything other than keeping up with friends.
ReplyDeleteSocial media sites are being used more as ever now for keeping in touch with friends and family and for advertising. For me personally I don't think that linking Facebook or Twitter with brands makes me buy them any more. But I do pay attention to someone updating about a specific ad, because odds are like someone previously said I go do other things during commercials. Overall I would think that linking ads and brands to social media could only help the marketing.
ReplyDeleteI have a Facebook account and I can honestly say that this affected me 0%. I always watch the Superbowl and the only thing I found wrong with advertising this year was it's lack of creativity. The ads were simply not that good this year. I believe that was where they went wrong...not the social media.
ReplyDeleteI feel that for the vast amount of money companies must spend to even get a 30 second spot during the Superbowl that a majority of this years' ads simply lacked effort. Some tried strumming new strings but a lot seemed content with strumming the same old string. Social networking as a whole seemed a foreign concept to most advertisers. I don't feel it would have been very difficult for any of them to set up even a simple sweepstakes through a social networking site such as Facebook or Twitter.
ReplyDeleteI agree that advertisers missed out on a lot of people by not incorporating social networking into their advertising methods. I probably checked facebook from my phone 5 times during the superbowl. And I missed several commercials because I wasn't paying attention because I was texting. Like someone said earlier just because a commercial was hilarious, doesn't necessarily mean it makes me want to buy that product. A funny bud light commercial will not make it taste any better to me. It is, however, entertaining and I think that's a major goal in superbowl advertisements anyway. I have several girl friends who don't watch the superbowl for the football, but because they think the commercials are funny. My friend, Kaci, only looked at the TV during commercials and half time. So obviously, in her case, maybe the commercials were doing some good.
ReplyDeleteI think the companies that run ads during the superbowl believed that they were reaching out to their target market. I'm sure they think that with the ads being so expensive, and the viewership being the highest during the entire year they belived running the ads without much aid from social media was good enough. Just to play devil's advocate.
ReplyDeleteI believe that companies don't have o incorporate social media in their commercials because the viewers will do it for them. If a viewer likes something they see whether it's the product or just the commercial they are highly likely to post, tweet, or blog about it, so the company doesn't have to include social media in their ads.
ReplyDeleteI think social media is big enough on its own. Super Bowl ads are more food and drink based and a numerous amount of people only watch the Super Bowl for commercials. They know what to expect and are looking more for a laughing factor rather than how legitimate the advertisement is. Facebook has advertisements on the side panels, but the majority of people find what they want to purchase on their own, rather than going through social media sites to find it.
ReplyDeleteI only watch the Super Bowl for the commercials because most of the time they are funny. But they really do not influence me to buy that product. In the past, the beer commercials have been the best. But that does not influence me to buy beer. Social media sites are more influencing to me. If someone "likes" a product, I will usually find out more about that product. I believe that social media is going to become a huge part of advertising and those companies that do not contribute will be left behind.
ReplyDeleteI agree with Heath to some extent. In general tv watching time, I pay very little attention to commercials, fastforwarding when possible or simply switching channels. Social media use in marketing should be tapped into more. However, in the Super Bowl, I, and I would say the majority of those watching, focused nearly as much on the commercials as on the game. This is due to the rich tradition in quality and humorous commercials typically aired during the Super Bowl. I found this Super Bowl's ads to be neither subpar nor exceedingly good. The lack of inclusion of social media in advertisements throughout the Super Bowl was indeed a flop.
ReplyDeleteI agree with many of the posts here, social media should have been a part of the advertising during the Super Bowl. Its hard for me to relate to much more than this as I personally can't stand most of the social media available. Looking at it objectively however, it can be seen that the market is there. Not taking advantage of a very lucrative and huge target market would be considered a failure no matter what the circumstances. I know lots of people who can't make it through the hour without checking their Facebook pages, and the virility of social networking sites, due to functions such as the "Like this" buttons on comments and posts make it a great form of advertising.
ReplyDeletei rather to use on my iphone to watch the score and everything. it is positive because no commercial and i can do something else than sit watch football for three or four hours. i notice Superbowl ad is turn out many car advertisements than last year. possible, car company can afford the one million dollar for 30 sec. i am disappoint no beer advertisements this year. those advertisement always hilarious.
ReplyDeleteI think that Facebook and Twitter are not ready for thre huge advertising load yet. Like others I mainly used my phone during the Super Bowl to catch up on sports. Im not sure how other people use twitter, but I pretty much use it for sports purposes. I do believe though that advertising in these two social markets is the way of the future.
ReplyDeleteI agree with what alot of the posts have said about many people watching the Super Bowl just for the commercials. Many people are just looking to watch a funny, entertaining ad. It does not necessarily influence them to buy the product. If someone 'likes' something on their Facebook page, I think that it will make people who view their page at least want to check out the product, if not purchase it.
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ReplyDeleteyou guys and girls ready for this??? I DO NOT have a facebook account. i know its cray how do i ever survive. And another thing, i have never seen twitter's home page. the only reason i know what facebook looks like is because when i am looking for a computer to use for my HOMEWORK, i cant get one because atleast 50% of them are being used for facebook. that really gets me pissed. back to the subject. not being really apart of this social media trend i dont know how companies would advertise using it but at the same time it does not take a MBA to figure out if you can reach a much larger target market you would be foolish as a company not to take advantage of this major trend.
ReplyDeleteFor me, this SuperBowl was more about the commercials then the actual game, like other people have said as well. I didn't have a team to root for, so I watched it for the commercials. However, just because I saw 5 Doritos commercials doesn't mean I'm going to go out and buy a bag of them. I watch them for a laugh. That being said, it would be crazy to not take advantage of advertising on social networking websites. So many people and companies are using Facebook and Twitter to sell products; personally, for bands I've liked on Facebook or follow on Twitter, seeing advertisements for new music on iTunes, or new merchandise of their own makes me want to buy it. If they didn't advertise through Facebook and Twitter, half the time I wouldn't realize they were selling new things.
ReplyDeleteI think that social media advertising is the next big step for companies going into the future. If a company had tied social media into their commercial during the SuperBowl, I believe they would have had a leg up against the competition. Companies gain so much exposure when connecting through social media. Facebook alone has over 500 million users. Not everyone is going to respond positively to the advertising on these sites, but with such a large amount of users, the percentage of people who could possibly respond to a company's advertising is significant. Tying social media into the SuperBowl commercial would have given the company a link to viewers long after their 30 second time slot was up.
ReplyDeleteI agree that they should've added social media more so to this event. Social media is a great success these days. Many people communicate with these tools alot of times throughout the day. I believe companies could've prospered more from advertising with social medias such facebook and twitter.
ReplyDeleteSince social media is so popular these days, companies would benefit greatly by advertising via social media websites. The only advertisements I see are on these social media sites. Also, I never watch tv. I can pull up almost any tv show I want on the internet. And with DVR, people usually skip all the commercials.
ReplyDeleteDepending on the target audience, I think social media advertising can be a great way to get people interested in your product. I really just cant believe that so many people were sitting, waiting to use their smartphones when prompted if they even finished watching the Super Bowl at all. However, the commercials really could have been better (considering how much they were paying for them) and could have tried catering more to those wanting to interact through technology.
ReplyDeleteI think that the fact that someone see an ad for a website and goes immediately to that web site is insane. so obviously social media has a big part to do with marketing today. also with netflix and hulu getting so popular more people are kicking the cable box out and relying on their computer for their entertainment, which i myself do. But to be honest i don't even remember one of the superbowl commercials. so computers seem to be the billboards of the future.- mike out -
ReplyDeleteAs common as the Social Networks have become I was very suprised to see such little mention of them in the Super Bowl Ads. With each add costing a fortune they can only fit very little into the that time frame. With a large proportion of the audience owning smart phones and using Facebook and Twitter as much as they do, I think these companies lost a great opportunity to further market their products.
ReplyDeleteI also believe that there was as huge mistake made in the super bowl commercials by not including social networks. For example, Facebook has 500 million users. During some part of the commercial, these companies could have said something about "following us on Facebook (or Twitter)." I was very surprised that they did not put that line at the end of the commercial. With many businesses now using Facebook to promote their products and see how well they are "liked," it is a great way to get advertise. Many people will check their social networking profiles numerous times a day. While that person is "Facebooking," they may remember that commercial they saw about X Corporation's page and decide to type in that company into their search and may be turned on to a new product. With such an exponential increase in the use of social networking sites, these companies lost a great opportunity to find new customers or keep the ones they already have. It is somewhat as if they did not include their website! Obviously there is some exaggeration there, but maybe one day it will be equivalent...
ReplyDeleteI was a little surprised by this post as well. I'm wondering if they did not include social networking sites since the largest group of viewers are males 25-54, and the majority of people with Facebook and Twitter accounts are under 25. However, I still think that these companies would have found it more beneficial to put their Facebook site at the end of the commercial or tell people to follow them on Twitter. Social Networking is how many people keep up with things going on in the world, and its a useful tool to follow up with a product or company that looks interesting to a viewer. Hopefully next year, they will see how important these sites are in society today.
ReplyDeleteI agree with a lot of what was said in regards to simply using facebook to communicate with friends and family. I check it a few times a week and never look at the ads. For a long time the ads promoted something that you could win and also represented easy ways to acquire a virus if clicked on. I could see social networking sites having more of an impact through word of mouth. For instance, if a friend or family member made a comment about how awesome a certain product they used was, then I would be more inclined to try it. Another example would be if it was a Friday night before dinner and someone posted how great their dinner at a restaurant was, then that could also influence a decision about where to eat. This would be a marketing avenue worth exploring.
ReplyDeleteI believe that social media will pick you in the next few years. I believe that is a untapped market for the super bowl advertisers. I believe it can help bring in the younger crowd and not just the normal younger male but maybe also the younger female that usually wouldn't watch the supper bowl but might see that her friends on facebook are following certain product adds. Having their own pages and making it fun and interesting or having a commercial where people would have to check out facebook to see more.
ReplyDeleteSocial media is a big part of life nowadays. Ive already seen numerous local ad's that feature a facebook or twitter logo somewhere on the page. Since a majority of facebook users are under the age of 25 and the majority of Superbowl users are older than 25 maybe they figured it would not have been beneficial to incorporate social networking. I think as time progresses, since the whole social networking idea is new, it will open up in the advertising market.Even just putting the facebook logo at the end of a commercial would benefit a company. I know from personal experience if I buy or use a certain product I usually "like" it on facebook. Social networking is a better, faster, and more efficient way for businesses to advertise and this should be taken advantage of by big companies in the near future.
ReplyDeleteTo me commercials are more so for entertainment value, many individuals watch the cuper bowl just to see the funny commercials. I don't beleive people watch these commercials in hopes of finding something they want to buy, more so for entertainment value. I believe using social media is becoming more prominent in todays times, and this is something many large organizations need to realize. I think companies should have put more emphasis on social media, because this can be a way to possibly reache out to more audiences. Doritos, I believe, does an excellent job of utilizing social media. They advertised their Doritos Commercial Competition all over Facebook and Twitter and it paid off for them, having one of the top rated Super Bowl Ads.
ReplyDeleteI am very surprised that the advertisers during the 2011 Super Bowl did not incorporate much social media into their ads. It is 2011 and technology has only improved. I understand why a company would spend extra money on a Super Bowl television commercial; however, a company cannot simply resort to television ads and utilize no social media. It is unrealistic. I do believe there is missed opportunity here. Obviously, the companies are doing something right. Yet, why wouldn't they utilize every possible resource available to them, especially if it is affordable. There are enough statistics provided to understand that technology, especially smartphones, must be used.
ReplyDelete* Out of 18-34 year-olds planning to watch the Super Bowl that own smartphones two-thirds intended to use them while watching the game.
* Of those, 59% were planning on sending emails or text messages about the game, while 18% planned on checking out the ads on their phones.
Social media is becoming so important because it is an 'on the go' fashion. One does not have to be at a fixed position to utilize a social networking site. If a company is willing to spend their money on a Super Bowl ad, then they should also be willing to spend some money preparing ad's through social media. It is not a matter of opinion. It is a matter of changing and shaping along with society. It is, really, only the way to go, fortunately or unfortunately.
I don't believe Facebook and other social networks have got to the point of affecting our spending habits. The main reason we use things like facebook is to see what are friends are up to and to talk to friends, not for shopping. I believe the next step for advertisement is going after the 500 million people that use facebook and other social networking sites. Until then we will enjoy our very small advertisements that are one the right side of the pages that we ignore 95% of the time.
ReplyDeleteI believe many companies who advertised during the Super Bowl may have really missed out on an extra opportunity in not incorporating social media into their commercial. Many companies are using Facebook and Twitter now to advertise their product. I think this is a great idea if it is used and maintained properly especially with the increasing amount of people with smartphones and how poeple are constantly checking their accounts. I don't think it would have been necessary for companies to base their commercial on this, but they could have easily thrown something in there to show that they do have an account so maybe some people would decide to check it out.
ReplyDeleteI personally am not one to watch the superbowl. I think that it is because I am more of a college football fan rather than a professional football fan. However, I do have a boyfriend that loves watching this and we did watch some of it while eating dinner. I think that some of the commercials were geared more towards men that would be partaking in some of the activities during the game. Many companies, however, are using other ways to advertise whether it be facebook or twitter. A lot of internet advertising has been booming with companies because they can reach a much wider range of people.
ReplyDeleteI definitely believe that social media could have played a huge role in companies sales during the super bowl. That was the perfect opportunity for companies to associate themselves with the social networking that the viewers currently participate in. The point in advertising is to draw attention to a certain product or company and gain customers through appeal, so why wouldn't companies link themselves to a new available advertisement system customers are already part of to inform potential buyers of your product? The leaders of the companies could be unaware of the power that social media advertising is capable of. I'm not saying this would apply to all consumers, but does any form of advertisement apply to all? As a leader of a company, one must always think outside of the box for new ideas to gain recognition.
ReplyDeleteI feel that the commercials during the super bowl were weak. There were only two or three out of all of them that stuck. Pepsi Co, which also owns Doritos, probably spent the most money on advertisement. I feel that the commercials during the super bowl tried to hard to be funny or witty instead of relating to the audience. Now that basically everyone in the U.S. is involved in some kind of social media or network, then the companies could have used this information in their commercials to relate to the audience also it could have made it funny too. Also by using social media it would open up their companies for larger and different opportunities.
ReplyDeleteThe commercials this year for me didn't really stand out in any such way. Usually I can ramble off a few that really stuck with me and really caught my interest. This year only 1 stuck with me. Motorola's Xoom commercial involving Apple's earlier features in the 1984 superbowl commercial they ran which helped them tremendously. I thought it was quite interesting how Motorola went about doing their commercial, with the guy reading 1984 by George Orwell and all the iPod users around him the whole time. I think Motorola did a good job but other than that only Doritos really stood out for me with they're funny ones.
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ReplyDeleteThese companies REALLY missed out on a large market by not incorporating social media into their ads. I would think that with the increased publicity of Facebook over the last year (The Social Network movie, Facebook on smart phones, Mark Zuckerberg named TIME man of the year, etc.)it would be a given that you mention the social website in all of your ads. I realize that a company is limited to 30 seconds of air time, but there are over 100 million Facebook users. That is an astounding 1/3 of the U.S. population! If you add the fact that 210 million people watched the super bowl, one can assume that a large majority of those people were Facebook users. If only 2% of Super Bowl viewers go to the companies' Facebook site, that is 4.2 million people, and that's a huge customer base.
ReplyDeleteThis year's commercials were a little less than I had expected. I'm used to seeing commercials that are more laughter oriented but the corporations are realizing that spending large amounts of money on those commercials really do not influence the way people buy it is just comedy to most at least that is my opinion. I have a facebook account that I check probably once a month maybe a little before I have no personal use for it and do not see the need in marketing in that way.
ReplyDeleteI feel like you see the same thing year after year with little added flavor...Budweiser, Dorito's, and a couple other fan favorites always lead the way, but I feel like there's really room for other company's, mainly electronic and media corporations, to get in on the slice of the Super Bowl pie.
ReplyDeleteAs far as the link to social media, I feel if a couple of companies made that big push to make themselves better known by link more exclusively to facebook or twitter, it would really revolutionize how everyone links to social media hot spots. No one wants to be left behind, but then again, no one really wants to take the jump.
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ReplyDeleteI think the Super bowl marketing this year has not been as well executed as anticipated. I didn't see many "creative" and "unique" ads this year as much as I did in the past.
ReplyDeleteI think largely because it's too expensive, and only those who always can afford such as budweiser, miller and car companies run same kind of commercials every year. There's really not much room for everyone else
However, there's room for everyone on the internet, although as of right now older generations don't typically use social media all that much. I think in the future, it will be much more influential(more and more people are using social media nowadays) a good example is the page for barbie we looked during class. and it does not cost whole that much, either.
I dont feel as if these companies not taking advantage of the socail media affected them at all. I felt like the commercials this year were pretty good and the companies did a wonderful job with their advertising. We have to remember that these commercial spots for the superbowl are extremely expensive and it's hard to incorporate everything into a commercial you want when time is that precious.
ReplyDeleteTo be honest with you, I am not a fun of the super bowl. However, since it is a huge even of the whole country, it is wise to seize the opportunity to do advertisements on a Super Bowl e television commercial. Since social media is playing a significant role today, it is very efficient and smart of the companies to connect their marketing strategies with social media.
ReplyDeleteI think that a lot more companies will use Social Media in the future. People everywhere use Facebook, MySpace, and Twitter and it is an easy way to promote your product to people all over the world. I believe that promoting social media sites on commercials on a normal day would be a great idea, but I don’t really believe that for the Superbowl. People want to see the funny commercials, like the Bud Light, Doritos, and Coca Cola commercials. I don’t think that Social Media ads would get much attention like those types.
ReplyDeleteI agree with Samantha. Everyone tunes in to see the funny commercials. I know of many women who just put up with watching the games just to see the commercials. I also believe that social media is a major part of almost everyone's life. That being said advertising in that market reaches a vast majority of the public. Just think about everyone on Facebook and how influential the social aspect is in today's market. However, commercials during the Superbowl should stay just funny and not try and promote social media.
ReplyDeleteSocial media is a widespread growing trend in today's market. It is an untapped goldmine. It would be stupid on behalf of any company not to incorporate facebook, twitter, or any other social media into how it presents itself or its marketing plan. Look at all the ESPN announcers who have twitter accounts. In the case of the superbowl, however, i think this strategy would have a nominal impact. There is a large base of viewers who are always going to view the traditional way. I think this will continue to be the most popular route, but you could tap into a few smaller, previously unresponsive markets via facebook, etc. In my opinion, the best strategy is to continue producing entertaining commercials and maybe advertise that on facebook-- you do want to try to tap into the largest market (facebook?) and appeal to everyone.
ReplyDeleteI believe the lack of including social media in the super bowl commercials this year wasn't a bad thing. When the number of viewers is more than two-thirds the population of the nation you have an advantage that social media cannot deliver. Super bowl sunday is an atypical situation because there are more people tuning in to the exact same channel than any other time or day of the year. It is truley a statistical outlier regarding the number of viewers on this sunday that comes every year (except next year, but thats a completely different story and probably a nightmare for big time advertising).
ReplyDeleteWhat if it was a different occasion that recieved a lot of media attention? If it was ANY other situation I would say not including social media would be pure stupidity. Social media enhances communication and opens new windows of opportunity for organizations.
I think potentially it is good idea. However, people do want to see the live game and show. I am impressed with the stats of how many people use twitter and facebook during the game. I think it is a great opportunity for these social media networks to gain more profits through potential ads. Now that people are tuning in every second to watch comments or people not watching the game live ad can see what peple post on twitter or facebook. I believe these social networks can really exploit this advantage and make millions of money.
ReplyDeleteSUPERBOWL 2011 SOCIAL MEDIA MISTAKE.
ReplyDeleteFROM:BEN KIM RONOH.
The depends on who we are. And i think that companies will in future start to use social media, but this will not change commercial in any dramatic way. with or without media advertising, if the consumers like their product they will buy and if not they will not buy. In my view commercials can only work well for the new products but not to those already in the market.
This was trully a missed oppertunity social media is a huge oppertunity to advertise or market a product.Social media has become are way of getting attention and if people can facebook or tweet about whats going on,on tv then they dont only get attention but the opportunity to feel like their friends are with them watching a main event.Also our phones are giving us more opportunities to miss out on things like the superbowl and watch the commercials later.So in that case if i was over the company i would make sure my commercial was available after the fact.
ReplyDeleteI don't believe they missed with social media. Yeah it may be an up and coming thing with the new generation, but the biggest and sleeping giant of advertisment is towards the baby boomers, even with some of them using social media. That does not equal the total number of baby boomers that do not. And those are the people with the money. Not the social media generation.
ReplyDeleteI agree that social media wasn't targeted as heavily as it could have, but I think it is just because it hasn't caught on quite yet. It is an aspect of marketing that is up and coming. I can see it becoming a key tool in advertising and marketing in the future but I don't find it that surprising that it wasn't used during this years Super Bowl.
ReplyDeleteI think that many companies missed out social media during their commercials. Twitter and facebook are two major social networks at the moment and having a facebook I believe that more people put stuff on there instead of texting it. With the social networks unlike texting everybody can see it instead of one person. This will give the comapany a wider varierty of advertising besides just the tv.
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