Abercrombie found themselves the focus of their typical unethical discovery. Their newest newsmaker was a push up bikini tareget and sold to little girls. We continuously give them an "accident" pass. But, I seem to think that abercrombie knows better...there long list of poorly executed product creation surely can't be an accident at this point. They hire experienced professionals to support their business. Has the image of their brand become so riske that it has become acceptable for them to sell sex to a variety of age groups beginning with 6 or 7 years old?
In 2009, stores didn't introduce or emphasize sales to maintain image of its brand. However, it reported a 34% drop in profits during March, 2009 for their stores open for a minimum of 1 year. Was the slight turnaround in the economy and the lack of recent press for them an encouragement to act? Do you think that Abercrombie intentionally tries to stir controversy to receive media exposure? What about other companies that have been caught in similar situations? One time...might be an accident...3,4,5...I highly doubt it.
http://www.ktla.com/news/landing/ktla-abercrombie-kids-bikini-controversy,3,6702506.story
While business have the freedom to sell what they want, that doesn't mean that what they sell and do is responsible. The most recent incident, a push up bikini targeted at 7 year olds, was scrapped after pressure and pushed the target age up to 12 year olds. (Story here)
ReplyDeleteUltimately I don't think American consumers are overly concerned with the actions and ethics of a business. Unless it's something major, most things end up going unnoticed by the masses.
I think Ambercombie is one of those companies that uses "bad" publicity to put its brand in the mind of consumers and convert that brand awareness into sales. Unfortunately, given their profit decrease when they weren't in the news, it's probably working for them.
ReplyDeleteActually, their type of publicity would probably create positive thoughts about the brand in their target audience (mostly teens). The newer generation tends to, as a whole, be somewhat more open to change, including change in society. The fact that this brand is willing to try something new, even to the point of societal scorn or ridicule, may be considered a good thing by them. It shows that they are willing to take the lead and directly bring about change.
And, no, I don't it was an accident. Given their profit drop when they weren't in the news, they probably looked for new product ideas that would get them in the news and maybe grab a few extra sales on the new items in the process. If this were Ambercombie's first incident, I would say it is merely an oversight or a bad idea that somehow slipped through the cracks (such as the New Coke idea). However, when Ambercombie or any other company does something such as this multiple times, it's probably intentional. And, giving them media attention is exactly what they wanted.
In short, Ambercombie is probably a firm believer in the motto: "there's no such thing as bad publicity."
I agree that Abercrombie uses bad publicity to get its name out there and sell its brand. They probably assume by this point that any publicity is good publicity, because it draws attention to their stores. It would seem that negative publicity would hurt their business bad enough to where they stop making these "mistakes", however it seems that they are still doing well enough where they can afford to make these mistakes and it not hurt them that badly. As for other companies making the same bad decisions that Abercrombie has made many times, I believe that once or twice is a mistake, but 3, 4, or 5 times is on purpose. Stores such as Abercrombie live off publicity and getting their name out there and as long as it is out there and bringing in customers, than they will continue to make riske items available to kids at a young age.
ReplyDeleteYes Abercrombie uses very risky photos and ads to try to sell to teenage target markets.I think if the parents dont like it they should do something about it.Abercrombie is a powerful wealthy company who probably wants to remain that way, so in that case they will probably comtinue to market their clothing this way untill they are fined or losing a customer base.
ReplyDeleteYes I think that Abercrombie uses subjective advertising techniques, however consumers keep buying their product. I do not think that Abercrombie does this to stir up controversy or to get their name in the news but just to advertise their product like any other brand does. Businesses are ultimately free to advertise however they want to and to whatever target group they want. I place the blame on consumers for allowing this to happen. Consumers buy the product thus allowing Abercrombie to continue advertising the way they do. Stop buying the product and Abercrombie can't advertise.
ReplyDeleteI actually have never went in an Abercrombie store, mainly due to the fact that it caters mostly to young people. It is very common for companies these days to use any means at their disposal in order to generate sales and become a hot topic among discussion. as others have already said if people would protest by not buying their products that would be the best attention getter to let them know that people are tired of their antics. As we have all seen,especially in the last few years, just because youre a retail giant it doesn't mean that you can't be killed.
ReplyDeleteI personally believe that corporations or small businesses will do anything to get the publicity. whether it causes positive publicity or negative publicity. I think the idea of a push up bikini for a 7 year old is a little ridiculous for the fact that sex shouldn't be an image young children need to be putting off. however, the more they expose sex on tv and in the media, the younger society is becoming in the "sex world".
ReplyDeletei do not think that it is Abercrombie's fault though because we the consumers are the ones who give them the profit to advertise the product. If the product is going to be such a controversy for the public, then simply do not spend money towards their company and they wont have the money to advertise.
In the business world, promoting your product for a profit is the main goal and when you're in a competitive market there is no limit on what you can produce. it is the consumers who have more control than we think over the companies.
Positive publicity or negative publicity is still publicity in the end. As a business, the main objective is usually to make profit so it also means anything goes, usually, sadly. Ambercombie probably did that on purpose. I agree that there has to be a line before it becomes unethical. One way consumers can discourage businesses to follow this behavior is to not support their products.
ReplyDeleteMost companies will do anything to get their name in the news. I cannot remember seeing anything about Abercrombie lately, so it seems they may need these controversial products for publicity. Considering their demographic is teenagers and young adults, it seems unlikely that their customers will be effected by the fact that Abercrombie is marketing push up bikinis to 6 and 7 year olds. Sales at the store most likely wont take a hit and they are getting free advertisement at the same time.
ReplyDeleteFor years, Abercrombie&Fitch has premoted nearly-naked clothing for teenagers. Abercrombie was supposed to be the "children's" version of the more sexually mature clothing.
ReplyDeleteI first heard about this on the Today's show earlier this week. Apparently on the Abercrombie website, the "padded striped triangle" top that targets age 7 girls quickly dropped the word "padded" from the title and became the "striped triagle". It is so disgusting to me that little girls are now supposed to give the impression of having larger boobs when they shouldn't have any at that young age. What happened to the one-piece swim suits with Disney princesses on them that I wore at that age?
I do believe that controversy is what sells for Abercrombie. They have been in constant media battle (with Focus on the Family, etc.) regarding the image they portray. In our local area where the mall isn't brimming with a large quantity of clothing stores, the skimpy-clothing stores such as Hollister and Abercrombie are seen as "cool". Sadly, for young girls that are desperate to grow up or look like their older sisters, these types of mature clothing may catch on.
The company is going to try and market what sells, and today, these types of clotes are popular with teens and even kids. The company knows what it is doing. Marketing those clothes to the younger generation was no accident. They do it because they can get away with it. For now, there is a bigger demand for the clothes than for ethical behavior, so I think that they will continue to do it.
ReplyDeleteAbercrombie already has a childrens store, Abercrombie, so the open market to add a swimming line to their product list I do not think is unusual. Their clothes are pricey and put off that type of image you may say. They have a specific reputation that they seem to hold to and a swim suit line just ups that reputation. I do think that Abercrombie tries to get press news, but that is just another way for them to be noticed, whether it is bad or good press. Some may say that any kind of press is good press as long as the company name is getting out there. Furthermore, I think Abercrombie will continue to try somewhat riske stradegies to promote their product line and name and to be noticed.
ReplyDeleteABERCROMBIE FIND THEMSELVES IN TROUBLE AGAIN.
ReplyDeleteBY BEN KIM RONOH.
Business have freedom to do all what they want to, but this do not mean that all their duties are valuable and of good standing. Most of the consumers wolrd wide don't care about what and how they are doing, they are only concern about the product.Also to my understanding, I have seen most business with unethical issues but still keep their customers.
Ever since their first blunder when I was about 10 years old I was not allowed to shop in their stores. I was not allowed to look at their catalogs and of course forbidden to visit their website when it became available. I do think that this company tries to promote business by targeting younger audiences. They should know better than to get caught up in such things since they have been continuously warned. However, until the American consumers stop aiding them by continuing to buy their products and overlook these ridiculous attempts to market their products, they will continue marketing the way they choose to; the way they think they will get the most profitability.
ReplyDeleteI agree with pretty much everyone else. I do not think it was an accident at all. The more attention the company draws to its name/brands, the better off they are. They take advantage of the bad publicity and actually increase sales becaue of it
ReplyDeleteIn my opinion, A&F does have a more “risky” advertising concept. Since its target customers are teenagers and young people, the company should have a second look at the images and commercial sentences they express to public. On the other hand, it is the parents who actually pay the bills for their children, and if the adults think Abercrombie’s atmosphere or circumstance are unsuitable for the youths; they will not choose to shop there.
ReplyDeleteGenerally speaking, it is hard for the current fashion companies to locate their brand concepts to customers: they want to be recognizable, unforgettable and valuable. However, there is one thing they should never ignore: responsible.
Abercrombie and Fitch does have a very risky advertising motive for their products. I remember last summer there was a big discussion over A&F having pictures of nude models in their stores, with only certain body parts being blurred out. I believe that they use these types of advertising to get their name in the media and get people talking about their brand.
ReplyDeleteI actually saw on the news about the push-up bikini for girls. It is supposed to make girls who probably havent went through puberty appear to have breasts. I do not believe this is right and I know at 6 or 7, my mother would not have bought this for me. But there are obvioulsy parents who do, and abercrombie is definently marketing to them.
I have always found it amazing how riske Abercrombie add's have been. They are selling clothes to little girls and young women that make them look for lack of a better word "trashy". Society has made it okay for young women to dress however they want and i also believe this portrays women in a bad light in the business world. I beleive that in the business world women who don't dress appropriately are not taken as seriously and are considered sex objects instead of equal co-workers. I have always found it crazy that these companies use these ad campaigns which will obviously cause controversy just so people are talking about the company. I belive that we have lost sight of our morals and will do any and everything to make a buck. I don't think it is going to stop until as a society we make it known that dressing and acting in that manner is not okay. Parent's should not only not buy these products but sit and talk with their children about why they need to have more self respect than to parade around in such attire. Abercrombie is not going to stop until they stop seeing profits from it and it is definitely not by mistake that these problems keep appearing in the media.
ReplyDeleteI dont think its right but I dont think its a big deal. If parents dont like it then dont go in the store. seven to 12 year olds shouldnt be in a mall setting by themselves anyway. I dont think alot of people really care about it. Some people do, just like people that stir up stuff with smoking vehichles and talk bad about racing and stuff. Some people like it and some dont, but its ultimately up to the parents at this age, not the kids.
ReplyDeleteI think Abercrombie is simply do anything and everything it can to boost its business. Kids are growing up at earlier ages than in the past. Abercrombie knows this, targets youthful children, and dangles an aged image in front of them to boost sales. It is not completely ethical, but it is business. There should be some boundaries in my opinion, but my career/life doesn't hinge on Abercrombie's success.
ReplyDeleteGiven Abercrombie released a series of push-up bra style bikinis for 7 year olds and up, I think clearly they are doing what they can to get media exposure. I mean, honestly, what 7 year olds need bras at all? What's there to push up? This is simply a media stunt to get attention back on the clothing line.
What's the saying? Negative media is better than no media at all. I remember when I used to model for A&F we always had controversy (just joking). I believe companies and even celebrities do things to get put back on the map. Like Britney Spears. You never hear from her for a while and then she's created some new scandal or she's bounced back and on a tv show or something. So, I believe it is no coincidence. They are trying to get media attention and in a way created earned media. The news although may be controversial it is still news, it is still exposure/advertising, and I don't think it will hurt the company.
ReplyDeleteI think it's hilarious that Abercrombie has to release a line of push up bras and bikinis to increase their sales and get some publicity in general. I can imagine the company will not be selling that many of these push up bras for 6 and 7 year olds. Honestly, what parent is going to want their 7 year old girl wearing a push up bikinis? Girls have plenty of time in their lives to wear push up bras, why not wait until they have something to push up. And most of the time it's not at the age of 7.
ReplyDeleteI believe someone really needs to step in and stop these people. They cannot try to sell their stuff to 6 and 7 year olds. They are pushing the boundary more and more and if someone doesn't stop them then they are not going to stop themselves.
ReplyDeleteSociety is getting used to stores like Abercrombie and Hollister selling their provocative clothing because it has happened for so long. It is almost sad that the company is even okay with interfering with the innocence of elementary school kids. There is nothing in those stores that should be worn by young children. I think all the commentors are right in saying that Abercrombie uses the inappropriatness of their clothes and image to get media attention for advertising. It makes the young target audience want their product to fit in at school but makes the parents hate it all. I dont think that A&F is going to stop doing this though because sex and seductiveness is who they are and Want to represent, maybe they can try to keep focused on an older market.
ReplyDeleteIt's unfortunate, but I believe that Abercrombie does in fact try to stir controversy in order to increase sales. Whenever things are not going well for the company, or any company, if it does something to spark controversy, then more people will look at the store, it gets their name out there. Many people who normally would not go into Abercrombie might now go in the store just to "see what the fuss is all about."It's unfortunate, but very true, that sex sells.
ReplyDeleteOnce again, Abercrombie is doing something ridiculous to get media exposure. Their sells are declining because the economy has dropped and people are becoming more concerned about what they spend their money on. In my opinion, with the price of essential goods increasing, it is no longer justifiable to purchase a $40 graphic tee that is going to fall apart after washing it 5 times. Abercrombie realizes their company is hurting, and comes out with a push-up bra for 7 year olds solely to get attention back on their brand. I think Abercrombie would do a lot better if they focused on making quality clothes and less on sex appeal. Abercrombie is generally seen as "high-class" teen clothing, so if they could turn this image into something positive and not so controversial I think they would be really successful.
ReplyDeleteThe concept of a "push up" bathing suit for a 7 year is ridiculous. Most 7 year olds do not even need bras yet, so why that type of bathing suit? While I agree that it is crossing the line, parents are the ones who should be protesting. It's their money buying the products. A 10-12 year old can't afford a $80 swimsuit or drive themselves to the mall to purchase it. If parents feel that strongly about it, then stop buying the products and let Abercrombie know that they have crossed the line. Dropping sales will most certainly get their attention.
ReplyDeleteI feel that not just Abercrombie, but any large retailer, controls just about anything and everything said about them. Since this bad publicity happened it was most likely on purpose. Their thought process must go along the lines of "any publicity is good publicity," and I can't exactly blame them. As a business it makes sense, morally though? That's up to the individual.
ReplyDeleteAnF is a high profile company and they can basically do whatever they want. The people that buy their clothes are still going to buy their clothes. The ones who can't will complain like they always do because they can't own the clothes. They will try to drag down the business because they can't be in the "in crowd"
ReplyDeleteI think Abercrombie does this in purpose to draw attention. They don't just do this once or tiwce, but they do it consistently. However, they do get the attention they were hoping to get, and their products still sell. I cannot blame them, as it's another way of marketing their brand. People who'd never go into Abercombie before, may go in now just to check out what the controversy is all about.
ReplyDeleteI can't say that abercrombie wants the negative publicity that they get but with the products that they are putting out there on the market I don't know what else they should expect. I find it very interesting that their sales have declined a little bit and then they come out with a product like this, knowing that it is going to bring them some publicity negative or positive. I feel as if any publicity is pulicity but if I were apart of any company I would never want the negative side of publicity.
ReplyDeleteWith this new product that they have created I think that it is a disgrace. I also don't think that all of these incidences were mistakes but also don't know if they were planned or not. If so they need to clean up there act and be a clothing store that can clothe our teens without promoting sex or push up bras for 6 and 7 year old girls.
I agree with many of the other opinions. Since Abercrombie is catering to a specific customer group and they continue to make sales to these people, they will continue to be able to advertise. Until someone makes an issue out of their choices for advertisements.
ReplyDeleteAs far as the promoting sex in young girls, I agree that it is not acceptable. However all of the media these days are pushing the limits in advertising sex.
I do think that the negative publicity, is just that publicity. This controversy may attract people out of curiosity. But also it could cause current customers to not want to bring their business back.
I honestly think they did not intentionally bring it out specifically for attention, although I don't think that issue was not addressed. I believe that Abercrombie does do things to push the limit, and if they got away with it then everything goes smoothly, but gaining the spotlight in a struggling economy isn't a negative thing either. Its the same situation when related to celebrities, there are ones who are there for quality respect and there are others who gain attention by pushing the limits on being "bad" and that gains them just as much fame. I'm not saying it is right by any means, but it is a competitive business world and it in the business world, success is the ultimate goal, no matter what it takes to get there.
ReplyDeleteThis is not very surprising to me that A&F is targeting such a young audience. A&F has become a riske brand but is very popular amoung young adults. Kids and teens these days appear much older than they are by wearing these types of clothes. A&F is taking advantage of this and running with it. The media attention is just getting their name out there more.
ReplyDeleteI think they name "pushup" bikini brings in the younger age group of girls who want to look older. The name doesn't necesarrily mean the swimsuit has pushup padding in it.
Abercrombie is always going to be doing something to get more media exposure. They target young audiences because that is where they know they will get the publicity. Kids today want to be much more mature far sooner than they should be and Abercrombie is capitalizing on that.
ReplyDeleteAbercrombie is one of those stores that will always be popular for middle school and lower high school students because of the name brand. I know that when i was in middle school kids that wore Abercrombie were the "cool kids", so all of the kids wanted to wear the brand because every kid at that age wants to be liked and popular.
ReplyDeleteI do not feel that their advertising being riske is the biggest problem, I think that people need to focus more on that all of their models are super skinny, which makes young girls feel like they need to look like these models. Also Abercrombie's clothes are made smaller than say American Eagle, so if a young girl wears a small at American Eagle they would have to get a medium at Abercrombie, which will make the young girl feel fatter, causing them to have self-image issues and future eating disorders.
Abercrombie is always going to be a controversial store; ever since I was a little kid, they've been selling sex from their picture advertisements to their skanky outfits. I'm not saying all of their clothes are skanky, but they are definitely made for a certain body type (supermodels). Maybe you're right and they're getting the negative publicity on purpose, just to stir up trouble and attract for attention to their company.
ReplyDeleteAbercrombie's "push up binkini" campaign isn't very surprising. Abercrombie pushes the limit on most advertising campaigns and while some think they are negatively reaching children and teens, others relate to them for publicity stunts and profitable sales. As long as the products are selling and people continue to go into stores, the ethical aspect of business is irrelative to most consumers. Therefore, while they might be attracting attention of various sorts, they're continually making profits.
ReplyDeleteThis marketing ploy by Abercrombie is not an accident. I don't think they are trying to get bad publicity, but are just working on selling a product that has a lot of potential. There is a societal trend for young girls to appear older than they are. Abercrombie will continue to place itself on the fence of riskee products, because that is where their potential for most growth is at. And whether or not we want to admit it, selling push-up bikinis to young girls would be a buzzing market. I personally do not agree with the image that Abercrombie has, but I can just take my business elsewhere.
ReplyDeleteI do not believe what Abercrombie is doing is accidental. Anyone would know a push-up swim top is not appropriate for 6-7 year olds. Sometimes receiving negative publicity can draw customers in. Some individuals will turn away from the product completely because of somethig like this, but there are some that go to the stores to see in this case the push-up swimsuit, and find something to buy.
ReplyDeleteWant to know how to stop abercrombie for this type business? STOP BUYING THEIR SHIT!!! who wants to buy jeans for 100 bucks with more holes then swiss cheese. you want a good product by RL Polo. Honestly they are just trying to raise their bottom. that is the whole point. i thihk want they do is rediculous but it isnt illegal. and what parent is going to buy their little girl a bikini push up top anyways. if you dont like them or how they do business dont buy their products.
ReplyDeleteI believe Abercrombie uses very risky techniques to get their publicity but it only caters to the people and parents that will pay the prices they offer. Many of their products to me are way overpriced but that is personal opinion. Their pictures to some people are offensive but walk by a Victoria Secret store you see practically the same thing but they are only showing what they sell.
ReplyDeleteThere is no such thing as bad publicity as it is said. So even if it hurts there image, they will not care. People want what they can not have. So when the girls get old enough they will problem want that product remembering they weren't allowed to have it. Although I think it is unethical and kind of disgusting with what they are doing. They are getting the publicity without having to use money because people are covering it out of disgust for the product. So it is no real loss for them.
ReplyDeleteAbercrombie has always sold sex appeal to sell their products. Even when I was younger (middle school) I had teachers tell me not to wear there stuff. This recent bikini for 7 year olds is definitely going to far. Our generation has made it acceptable for younger females to wear less clothes. This gives off a bad image. I think the economy's slight turnaround brought upon a lot of possibilities for companies to start up new ideas. I don't think they stir up contraversy on purpose, but they do use sex appeal to get promoted. I don't know if other companies do it to cause media attention because companies should want a good image.
ReplyDeletePersonally I have never entered our local Abercrombie due to the headaches from the cologne being pumped into the store. I believe that any publicity a business gets still puts their name out there. I disagree that the company did this on purpose. Even just glancing inside the store you can see posters of half dressed men and women on the walls and this is what the Abercrombie name has always been about. It's the consumers choice, and in this case the parents choice to purchase this product or not. Abercrombie is just offering what this generation keeps progressing towards, and that is where everything is sex related.
ReplyDeleteI've always been curious of how they "get by" with the type of advertising they do. I was in there the other day and saw their model pictures showing naked people. Just seems odd to me how they think everybody wants to see that when they walk in. But I agree with what Keli said earlier, the parents have to stop going in there and buying the products because as long as they do, Abercrombie won't stop their strategy. The drop in sales from customers will be the eye opener for them.
ReplyDeleteI think Abercombie knows that they are pushing the limits and want to see how much they can get away with. Surely the company knows that people are going to disagree with them targeting children at a continuing younger age, but they want to expand their market by broadening their age group. I also think that with a struggling economy the company will do as much as possible to get attention for their company. I don't think it's acceptable for them to be reaching out to younger children at all, I believe it's the parents responsibility to monitor what their children wear and own but even if the child isn't allowed to have clothes like that it still changes their opinions and beliefs about things, and causing children to try to act older than they are.
ReplyDeleteIn my opinion, if A&F sells push-up bikinis to 6-7 ages girls, there must be some demand in the market. Some parents are buying these for their girls, although it's inappropriate, A&F uss this as a "bad publicity". A responsible organization should not only pursue money and publicity, they should also be responsible for leading the moral standards of the modern society.
ReplyDeleteYes, Abercrombie has always used questionable/riske advertising and marketing. And though I do believe it is on the shoulders of the consumers to determine what is purchased, this does not mean that A&F gets a free pass for their tactics. I don't necessarily agree with their marketing, but I do believe that they are willing to take a few minor hits to get the publicity, no matter how negative.
ReplyDeleteI think Abercrombie does this for attention, but I believe this incident regarding agirls "push-up bikini" was targeted to young girls becasue of their vulnerability. 7-year-old girls are too young to be marketing something of thid nature. It's wrong because it creates uncertainty about certain parts of the body. If this type of ad-scheme was left alone without any public criticism what would this generation think once they were 13? It could cause a number of problems with developing girls and their self-esteem.
ReplyDeleteI personally dislike abercrombie very much. I dont understand how the main advertising for a clothing store is nudity. It is pretty obvious they do this for attention and all this does is make me want to buy their clothes even less. The idea of a push up bra marketed towards a 7 year old is disturbing and should be stopped.
ReplyDeleteThis is ridiculous. Granted, sex sales. But, kids and the age group that shops at Abercrombie kids, doesn't even know what sex is! The girls don't even have breasts to push up! I think this is a bad way to promote their brand in every way. There is already so much talk about teens and young women having self esteem issues due to media and celebrities. No seven year old should even be thinking about that.
ReplyDeleteKayla Williams
I personally do not shop at Abercrombie. I do think they use sex and negative feedback to gain attention, and this is done intentially because they know that customers will buy something they think will impress maybe someone of the opposite gender or that is a popular name. Their clothes are very expensive, which most teenagers and younger kids cannot buy without their parents. I think as long as the children aren't wearing the clothes like the models might, it is okay, which is where parent monitoring comes into play. Who goes around with their shirt unbuttoned anyway?
ReplyDeleteWell I do not shop at abercrombie I feel that selling a push up bra or bathing suit to a 7 or 8 year old is definately ridiculous. I know they are just advertising to the target group that wants to grow up faster than they really are, but this is taking it to an extreme. I think that abercrombie should be forced to take the product off the market.
ReplyDeleteI feel that Abercrombie made a bad business mistake in advertising or even selling a push up bathing suit top targeted 7 to 8 year olds. Setting aside what my feelings are the company had to know what would come of this product why would you put your company at risk in such a bad economic time when everyone is just trying to keep the doors open. This is a prime example of a company thinking they are invincible because they are a "well known" company.
ReplyDeleteI feel like abercrombie uses alot of differennt advertising techniques to reach out to consumers. While all of them might not be acceptable to some, people still shop there every day. I dont think they were doing this trying to sell sex, but just a unique way of advertising.
ReplyDeleteI think that abercrombie does use bad publicity to get themselves out there. You begin to wonder if they would let their own children parade around in the outfits that they develop. I agree with Andrew L, i think that it causes a huge issue in young girls image. It can really be detrimental to them. If people want something done about it, they will have to complain alot because abercrombie has been doing this for years. I remember alot of controversy with their magazines years back. So if something is to be done the public has to decide that they dont want little girls being seen wearing this clothing, we cant keep supporting it.
ReplyDeleteI think that selling these bikinis to young girls is unwise for two reasons. First, selling bikinis that is meant to make a woman more sexually appealling to little girls is immoral. Second, having an irresponsible and confussing target market will only hurt abercombie financially.
ReplyDeleteI think Abercrombie is making a very forward move playing into the market of how sexual our society has become in the past 100 years. Selling this type of bikini is attracting a lot of attention to themselves, and I wouldn't past this company. That is what they want. This is bad publicity, but I'm sure thousands of these things are being sold. I'm not a female, my mom never took me bra shopping or taught me how to shave my legs; I think females will have a better response as they can at least relate to the target market.
ReplyDeleteI believe that abercrombie probably likes the bad publicity in the times of this economy. Many companies are struggling to achieve a profit from their consumers and this just adds fuel to fire for them. Whats sad is the parents who would buy these types of clothes for their kids. The clothing industry has a right to make pretty much any product, but you have to remember that allot of the products that are out there are driven by the consumers.
ReplyDelete