It's marketers who 'bait the hook' but it is the consumer who must choose whether or not to buy the product before the marketer can go to the next step of either improving the current product or coming up with an accessory to the product. It is basically a continuous cycle until the consumer says no. Somewhat the same as the chicken and the egg, a continuous cycle until the hen stops producing eggs...Robert Osborne
Marketers and consumers both contribute to materialstic behavior. Marketers are going to market what sells reguardless of what it is. If consumers buy into it, then that is their decision to make.
I believe that both marketers and consumers are responsible, but it is ultimately the consumers decision on what to purchase. Marketers are doing their jobs when they are attempting to sale a product to the customers. As long as their are consumers there will be marketers to sale a product and vice versa.
I believe that marketers and consumers are both responsible for materialistic behavior. Marketers know what people want to buy and they make it readily available for them to buy. However, it is the consumers responsiblity to limit themselves on what they buy and to separate their needs from their wants.
I believe marketers and consumers contribute to the development of materialistic behavior. Marketers are going to market their product and try to influence consumers to buy it. That is their job. But it is ultimately the consumer who decides what they buy.
I believe that both marketers and consumers are responsible for materialistic behavior. Marketers are required to "sell" their product regardless if a number of consumers buy it or few consumers buy it. The consumers are the customers and not everyone has the same appeal as the other so they decide what they want to buy and when.
Everyone has to keep up with the "Jones". Everyone has to have the newest and greatest and marketers play off of that. Advertisers have created an idea of happiness is and consumers have fell into the thinking of that's what you have to have to be happy. People are so worried about the things they have to make them happy.
I believe that marketers make it seem like we as consumers HAVE to buy their product. They will bring in athletes and celebrities to make it look like if you buy this product you will be like them. However, when it comes down to it, it's soley the customers choice to buy something.
Consumers and marketers are both at fault. Marketers are responsible for advertising products that will supposedly make you more attractive, more intelligent,healthier, wealthier, and overall "happier" with your life. Consumers are responsible for being irrational and succumbing to the marketing spills. At the end of the day, Marketers cannot make you buy the products, but they can certainly be a heavy influence on your thoughts.
Marketers & consumers are both at fault. We need to find true happiness in non tangible things like our relationship with God, love for ourselves and family.We tend to buy on impulse based on a feeling. We need to learn to ask ourselves why we are buying. Do we have the means to make the purchase etc.? Marketers are strategically using our weaknesses to make a profit.
On one hand it is the consumers who drive the market. Their purchases fuel consumerism, but the marketing campaign feeds the desires of the consumers creating a need for the next "in" thing. Unfortunately they continue to play off each other until we have this materialistic existence.
Well as most have already said, there is only so much marketers can do to push a product. Ultimately it comes down to what the consumers decide to purchase. Its a vicious circle that drives our materialism, but like most circles I don't see it ending anytime soon.
A good marketing plan can talk a consumer into buying what they want or even what they don't want. That is why stores use everything in their power to influence the consumer to buy. And, that is why companies use everything in their power to influence the consumer to buy their product. These companies politic their way into shelf space and item location to help promote their product. Then, (sometimes) they attach someone important to their product (celebrity or a brand image). It really is a way to coerce you to buy. Ultimately, it is the consumer and their situation to buy things they want, but the marketers can manipulate your thinking to create an impulse and commit you to buying their product.
I believe bot consumers and marketers contribute to materialistic behavior. Marketers are trying to find the best way to advertise but they get the key information from the consumer. They find out what works, what does not work, and what works best from the consumer and then the consumer looks to the marketer for the best representation of a product.
I believe that competitiveness drives both the consumer and the marketer into competing to have the best product. In the eyes of consumers the enjoyment of having the best product out there is a wonderful feeling and also in return when the marketer has the best product out for consumers they also feel great knowing they are on top of the market for a short while.
I voted that it is both the marketers and the consumers that create such a push for materialism. On behalf of the consumer, I believe it is a nearly innate desire to "keep up with the Joneses" for a majority of people in our society. However, in order to have this desire, there must first be observable "Joneses." Marketers make sure to advertise the "Joneses" with their quality products through marketing strategies. Also, you must realize that marketers are not born. Marketers, in almost every instance, were first consumers. It's analagous to the circle of life. Consumers are hired as marketers who then use their knowledge of the consumer to strategically market. Hence, in many ways, consumers and marketers are the same people. Therefore, it must be the responsibility of them BOTH because they are one and the same.
I think that it is always both sides. On the marketing end, they use visuals in order to sell a perfect lifestyle that is facilitated with materialism. However, consumers only fall victim to it when they begin to believe that it is true. It's not one sided
i agreed with both sides that today is reality and full of dream but not same 50's all housewife and husband always happy when husband get back home and dinner ready. it is all bullshit. today is lot of single mom, and more.
I agree with most of the others on here, believing that consumers and marketers both share responsibility for materialistic behavior. However, I put somewhat more responsibility on the consumer. Ultimately, the consumer has to have at least some basic desire for material goods. Otherwise, the marketer would have nothing to exploit.
The materialism cycle probably got started something like this:
Customer A thinks life is hard and that something exists which will make his life easier. Marketer A comes along with Widget A, promising him it will make his life easier. Customer A agrees and buys it.
Customer B notices that Customer A's life is much easier with Widget A and wishes he could have the same. Marketer B comes along and offers Widget B, which he promises is bigger and better than Widget A. Customer B agrees and buys Widget B.
Customer A notices Customer B's life just got nicer and wishes for an upgrade. Marketer C comes along with Widget C, promising it is bigger and better than Widget A or B. Customer A agrees and buys Widget C.
The above continues ad infinitum.
So, I think the consumer is ultimately responsible for materialistic behavior; but marketers do exploit and enhance that behavior.
I believe marketers portray the perfect life or how simple life can be with products. Although consumers contribute by feeling like they need the product overall americans are spoiled and we have to have everything on the market high or cheap we love to consume.
I believe that both the marketers and consumers are in control of materialistic behavior. The marketers promote the product but ultimately it is the consumers decision on whether they purchase the product or not.
I believe it is both the marketers and consumers. I think that the marketers do a brilliant job of marketing ideas and products to potential consumers. However, I on the other hand if consumers did not buy into these products then there would be no reason for them to be marketed.
Society forms what is believed to be ideal... married, white picket fence, 2.5 kids. Consumers are constantly comparing themselves to others and wanting to "Keep up with the Jones'". It is only natural for marketers to use this consumer mindset to sell their products. Although everyone says that money can't buy happiness, it doesn't stop consumers from using material things to make them happier.
Marketers definitely use society idea's of what the good life is to sell their product. It is the marketers job figure out what society portrays to be "the good life" and make their product appear to lead to that. Now consumers always wanting to "fit in" and "keep up with the Jones" is what makes this a vicious circle. Society is slowly but surely lowering its standards of everything from whats acceptable to be shown on TV from what we allow our children to act like. Even the Video games are children are allowed to play with extreme violence and sexuality we are showing them what is acceptable. The parent's need to be taking more time to instill moral's and good behavior in thier kids instead of letting them learn it from watching television and playing video games.
For my perspective, I agree that both consumers and marketers contribute to the development of materialistic behavior. As time goes on, people are more interested in owning something that can distinguish them from others, and something can show their social status, taste, and power. At the same time, marketers are trying their best to emphasize the concepts of luxury and treasury. In this way, people will be misleading by the trend and pay more attention to materials staff, because no one would not to fall behind.
I think it's an endless cycle. Producers see what consumers are purchasing, so they produce products to go with it. Consumers see these new products and feel like they can't live without them, which causes producers to come out with even more new products.
of course its both, its like peanut butter and jelly. they go hand to hand. they try to sell us the american dream and we go out and try to by what their selling as the american dream. if we dont buy their items they turn around and make new one for us to buy.
It is both marketers and consumers that keep materialism up. More so consumers with keeping up with the Jones. Can not completely blame the marketers for just filling in the market that they desire. If the consumers did not make the market, the business' would not make the product.
I think that both marketeers and consumers contribute to the development of materialistic behavior. Marketeers jobs are exactly that, to market the products toward the customer. Whether or not the consumer purchases the product or service is based on their own decisions. Consumers like to compete with each other as to who has the latest cell phone or whatever it may be. Marketeers use this knowledge to put out "better version's" left and right.
Consumers play a big role because marketers often start out with what consumers will want. but marketers also play a role because even though they base things of what consumers want they often do false advertisement causing people to believe that they have to have the best or want to have the best. marketers also play a big influence with the younger generation who are still trying to figure out what they want with life or in life.
In my opinion, both consumers and marketers contribute to the development of materialistic behavior. Marketers may orient the value of consumer to some extent, at the same time, consumers' interes will lead marketing direction. So consumers and marketers influence each other all the time.
I believe materialistic desires are both due to producers and consumers. The marketing of certain products and what celebrities use or wear obviously adds to the desire and image of that product. But at the same time consumers personal preference plays a huge role. Not everyone wants to wear the expensive clothing or whatever the product may be. This is why I don't think materialism can be specifically attached to consumers or producers, it is a combination.
Both Marketers and Consumers contribute to the development of Materialistic behavior. Everyone wants to jump on the bandwagon. Marketers feed what consumers already put value on. We as consumers acquire and purchase things because it reveals a certain symbol of status and place among society.
I think both consumers and marketers contribute to materialistic behavior. If the marketing strategy is bringing in the bucks, why not keep doing it? Also, if people continue to buy into the product and feel a since of value from it and it makes them feel wealthy or whatever it makes them feel, they'll continue to buy it, because they like that feeling.
Marketers do try to show that their products will make our lives complete, but consumers have the decision of whether or not the product will make them happy or if they can afford the product. I think younger consumers fall into this trap more than older ones, simply from experience and trial and error. I do think for myself there are products I "couldn't live without" and I continue to buy them because I enjoy the products, which I don't see a problem with. As long as a person doesn't excessively buy the latest greatest product which they have 4 other things just like it, or if the product is simply impractical, then this kind of behavior is fine. It is what makes our economy work!
Both marketers and consumers both contribute to materialstic behavior. Marketers are going to sell their products no matter what, and it is up to the consumer on whether to buy the product that the marketer is selling or not.
Family plays an important role just as the marketers and consumers. The way you were brought up, your current standard of living, and your general personality plays into this. I think materialistic behavior is constantly fueled into our society from many sources. People want you to think their products are cool, that everyone has them, and to spend your money on their stuff!
It's marketers who 'bait the hook' but it is the consumer who must choose whether or not to buy the product before the marketer can go to the next step of either improving the current product or coming up with an accessory to the product. It is basically a continuous cycle until the consumer says no. Somewhat the same as the chicken and the egg, a continuous cycle until the hen stops producing eggs...Robert Osborne
ReplyDeleteMarketers and consumers both contribute to materialstic behavior. Marketers are going to market what sells reguardless of what it is. If consumers buy into it, then that is their decision to make.
ReplyDeleteI believe that both marketers and consumers are responsible, but it is ultimately the consumers decision on what to purchase. Marketers are doing their jobs when they are attempting to sale a product to the customers. As long as their are consumers there will be marketers to sale a product and vice versa.
ReplyDeleteI believe that marketers and consumers are both responsible for materialistic behavior. Marketers know what people want to buy and they make it readily available for them to buy. However, it is the consumers responsiblity to limit themselves on what they buy and to separate their needs from their wants.
ReplyDeleteI believe marketers and consumers contribute to the development of materialistic behavior. Marketers are going to market their product and try to influence consumers to buy it. That is their job. But it is ultimately the consumer who decides what they buy.
ReplyDeleteI believe that both marketers and consumers are responsible for materialistic behavior. Marketers are required to "sell" their product regardless if a number of consumers buy it or few consumers buy it. The consumers are the customers and not everyone has the same appeal as the other so they decide what they want to buy and when.
ReplyDeleteEveryone has to keep up with the "Jones". Everyone has to have the newest and greatest and marketers play off of that. Advertisers have created an idea of happiness is and consumers have fell into the thinking of that's what you have to have to be happy. People are so worried about the things they have to make them happy.
ReplyDeleteI believe that marketers make it seem like we as consumers HAVE to buy their product. They will bring in athletes and celebrities to make it look like if you buy this product you will be like them. However, when it comes down to it, it's soley the customers choice to buy something.
ReplyDeleteConsumers and marketers are both at fault. Marketers are responsible for advertising products that will supposedly make you more attractive, more intelligent,healthier, wealthier, and overall "happier" with your life. Consumers are responsible for being irrational and succumbing to the marketing spills. At the end of the day, Marketers cannot make you buy the products, but they can certainly be a heavy influence on your thoughts.
ReplyDeleteMarketers & consumers are both at fault. We need to find true happiness in non tangible things like our relationship with God, love for ourselves and family.We tend to buy on impulse based on a feeling. We need to learn to ask ourselves why we are buying. Do we have the means to make the purchase etc.? Marketers are strategically using our weaknesses to make a profit.
ReplyDeleteOn one hand it is the consumers who drive the market. Their purchases fuel consumerism, but the marketing campaign feeds the desires of the consumers creating a need for the next "in" thing. Unfortunately they continue to play off each other until we have this materialistic existence.
ReplyDeleteWell as most have already said, there is only so much marketers can do to push a product. Ultimately it comes down to what the consumers decide to purchase. Its a vicious circle that drives our materialism, but like most circles I don't see it ending anytime soon.
ReplyDeleteA good marketing plan can talk a consumer into buying what they want or even what they don't want. That is why stores use everything in their power to influence the consumer to buy. And, that is why companies use everything in their power to influence the consumer to buy their product. These companies politic their way into shelf space and item location to help promote their product. Then, (sometimes) they attach someone important to their product (celebrity or a brand image). It really is a way to coerce you to buy. Ultimately, it is the consumer and their situation to buy things they want, but the marketers can manipulate your thinking to create an impulse and commit you to buying their product.
ReplyDeleteI believe bot consumers and marketers contribute to materialistic behavior. Marketers are trying to find the best way to advertise but they get the key information from the consumer. They find out what works, what does not work, and what works best from the consumer and then the consumer looks to the marketer for the best representation of a product.
ReplyDeleteI believe that competitiveness drives both the consumer and the marketer into competing to have the best product. In the eyes of consumers the enjoyment of having the best product out there is a wonderful feeling and also in return when the marketer has the best product out for consumers they also feel great knowing they are on top of the market for a short while.
ReplyDeleteI voted that it is both the marketers and the consumers that create such a push for materialism. On behalf of the consumer, I believe it is a nearly innate desire to "keep up with the Joneses" for a majority of people in our society. However, in order to have this desire, there must first be observable "Joneses." Marketers make sure to advertise the "Joneses" with their quality products through marketing strategies. Also, you must realize that marketers are not born. Marketers, in almost every instance, were first consumers. It's analagous to the circle of life. Consumers are hired as marketers who then use their knowledge of the consumer to strategically market. Hence, in many ways, consumers and marketers are the same people. Therefore, it must be the responsibility of them BOTH because they are one and the same.
ReplyDeleteI think that it is always both sides. On the marketing end, they use visuals in order to sell a perfect lifestyle that is facilitated with materialism. However, consumers only fall victim to it when they begin to believe that it is true. It's not one sided
ReplyDeletei agreed with both sides that today is reality and full of dream but not same 50's all housewife and husband always happy when husband get back home and dinner ready. it is all bullshit. today is lot of single mom, and more.
ReplyDeleteI agree with most of the others on here, believing that consumers and marketers both share responsibility for materialistic behavior. However, I put somewhat more responsibility on the consumer. Ultimately, the consumer has to have at least some basic desire for material goods. Otherwise, the marketer would have nothing to exploit.
ReplyDeleteThe materialism cycle probably got started something like this:
Customer A thinks life is hard and that something exists which will make his life easier. Marketer A comes along with Widget A, promising him it will make his life easier. Customer A agrees and buys it.
Customer B notices that Customer A's life is much easier with Widget A and wishes he could have the same. Marketer B comes along and offers Widget B, which he promises is bigger and better than Widget A. Customer B agrees and buys Widget B.
Customer A notices Customer B's life just got nicer and wishes for an upgrade. Marketer C comes along with Widget C, promising it is bigger and better than Widget A or B. Customer A agrees and buys Widget C.
The above continues ad infinitum.
So, I think the consumer is ultimately responsible for materialistic behavior; but marketers do exploit and enhance that behavior.
I believe marketers portray the perfect life or how simple life can be with products. Although consumers contribute by feeling like they need the product overall americans are spoiled and we have to have everything on the market high or cheap we love to consume.
ReplyDeleteI believe that both the marketers and consumers are in control of materialistic behavior. The marketers promote the product but ultimately it is the consumers decision on whether they purchase the product or not.
ReplyDeleteI believe it is both the marketers and consumers. I think that the marketers do a brilliant job of marketing ideas and products to potential consumers. However, I on the other hand if consumers did not buy into these products then there would be no reason for them to be marketed.
ReplyDeleteSociety forms what is believed to be ideal... married, white picket fence, 2.5 kids. Consumers are constantly comparing themselves to others and wanting to "Keep up with the Jones'". It is only natural for marketers to use this consumer mindset to sell their products. Although everyone says that money can't buy happiness, it doesn't stop consumers from using material things to make them happier.
ReplyDeleteMarketers definitely use society idea's of what the good life is to sell their product. It is the marketers job figure out what society portrays to be "the good life" and make their product appear to lead to that. Now consumers always wanting to "fit in" and "keep up with the Jones" is what makes this a vicious circle. Society is slowly but surely lowering its standards of everything from whats acceptable to be shown on TV from what we allow our children to act like. Even the Video games are children are allowed to play with extreme violence and sexuality we are showing them what is acceptable. The parent's need to be taking more time to instill moral's and good behavior in thier kids instead of letting them learn it from watching television and playing video games.
ReplyDeleteFor my perspective, I agree that both consumers and marketers contribute to the development of materialistic behavior. As time goes on, people are more interested in owning something that can distinguish them from others, and something can show their social status, taste, and power. At the same time, marketers are trying their best to emphasize the concepts of luxury and treasury. In this way, people will be misleading by the trend and pay more attention to materials staff, because no one would not to fall behind.
ReplyDeleteI think it's an endless cycle. Producers see what consumers are purchasing, so they produce products to go with it. Consumers see these new products and feel like they can't live without them, which causes producers to come out with even more new products.
ReplyDeleteof course its both, its like peanut butter and jelly. they go hand to hand. they try to sell us the american dream and we go out and try to by what their selling as the american dream. if we dont buy their items they turn around and make new one for us to buy.
ReplyDeleteIt is both marketers and consumers that keep materialism up. More so consumers with keeping up with the Jones. Can not completely blame the marketers for just filling in the market that they desire. If the consumers did not make the market, the business' would not make the product.
ReplyDeleteI think that both marketeers and consumers contribute to the development of materialistic behavior. Marketeers jobs are exactly that, to market the products toward the customer. Whether or not the consumer purchases the product or service is based on their own decisions. Consumers like to compete with each other as to who has the latest cell phone or whatever it may be. Marketeers use this knowledge to put out "better version's" left and right.
ReplyDeleteConsumers play a big role because marketers often start out with what consumers will want. but marketers also play a role because even though they base things of what consumers want they often do false advertisement causing people to believe that they have to have the best or want to have the best. marketers also play a big influence with the younger generation who are still trying to figure out what they want with life or in life.
ReplyDeleteIn my opinion, both consumers and marketers contribute to the development of materialistic behavior. Marketers may orient the value of consumer to some extent, at the same time, consumers' interes will lead marketing direction. So consumers and marketers influence each other all the time.
ReplyDeleteI believe materialistic desires are both due to producers and consumers. The marketing of certain products and what celebrities use or wear obviously adds to the desire and image of that product. But at the same time consumers personal preference plays a huge role. Not everyone wants to wear the expensive clothing or whatever the product may be. This is why I don't think materialism can be specifically attached to consumers or producers, it is a combination.
ReplyDeleteBoth Marketers and Consumers contribute to the development of Materialistic behavior. Everyone wants to jump on the bandwagon. Marketers feed what consumers already put value on. We as consumers acquire and purchase things because it reveals a certain symbol of status and place among society.
ReplyDeleteI think both consumers and marketers contribute to materialistic behavior. If the marketing strategy is bringing in the bucks, why not keep doing it? Also, if people continue to buy into the product and feel a since of value from it and it makes them feel wealthy or whatever it makes them feel, they'll continue to buy it, because they like that feeling.
ReplyDeleteKayla Williams
Marketers do try to show that their products will make our lives complete, but consumers have the decision of whether or not the product will make them happy or if they can afford the product. I think younger consumers fall into this trap more than older ones, simply from experience and trial and error. I do think for myself there are products I "couldn't live without" and I continue to buy them because I enjoy the products, which I don't see a problem with. As long as a person doesn't excessively buy the latest greatest product which they have 4 other things just like it, or if the product is simply impractical, then this kind of behavior is fine. It is what makes our economy work!
ReplyDeleteBoth marketers and consumers both contribute to materialstic behavior. Marketers are going to sell their products no matter what, and it is up to the consumer on whether to buy the product that the marketer is selling or not.
ReplyDeleteFamily plays an important role just as the marketers and consumers. The way you were brought up, your current standard of living, and your general personality plays into this. I think materialistic behavior is constantly fueled into our society from many sources. People want you to think their products are cool, that everyone has them, and to spend your money on their stuff!
ReplyDelete